Dance Skool Marketing
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The marketing programme

Learn how to fill your dance classes

Dance Skool Marketing is a 38-video course, a live weekly call and a private community, built for dance studios. It shows you, step by step, how to run your own ads and turn enquiries into enrolled students.

You don't need a marketing agency. You need to know what works.

38video lessons
Weeklylive call
1 Dec 2026doors open
£4.66per paid trial 847 paid trials booked in 30 days for a single dance school. See the results
Waitlist now open

Join the waitlist

Get your name down and you'll be the first to hear when doors open.

We'll only use your details to contact you about Dance Skool Marketing. Privacy policy

Show exclusive. This weekend only

Two reasons to join today

Both offers are for dance school owners who join the waitlist at the show.

Prize draw

Win £1,200 of done-for-you marketing

Join the waitlist this weekend and you're automatically entered. Our team will run your ads for 60 days to help bring new students through your door.

Ad spend paid by you. T&Cs apply. Prize draw terms

Founding member offer
£30a month£60

Join the waitlist at the show and lock in full access to the course and community.

Stay subscribed and that price never goes up.

The course

What you'll learn

Six parts that take you from your first offer to knowing what each new student costs, with a full campaign build you can copy step by step.

  1. How to create offers and free trials that parents actually sign up for
  2. Set up your ad account, Pixel and lead forms properly from day one
  3. Writing ads that convert, including using AI to create your copy and visuals
  4. A full campaign build, start to finish, so you can copy it step by step
  5. Read your numbers so you know your real cost per new student
  6. Turn enquiries into booked trials, and trials into enrolled students
Your membership

What's included

The course gives you the method. The call, the community and the support are there for when you put it to work.

38

A 38-video course

From setting up your ad account to reading your numbers.

A live weekly call

Every week, live with the team.

A private studio community

Other dance studio owners working through the same course.

Real support from John-Paul and Jake

Direct from the people running the campaigns.

Dance Skool Marketing runs all the digital ads for

CHANCE2DANCE, The Super Weekender Dance Convention and SOAR
Taken from Meta Ads Manager

Real results

Real results · Meta Ads

847 paid trials booked in 30 days at £4.66 each

A single dance school. Every result is a 2-week trial, booked and paid for online at £14. One month of campaigns.

£4.66
Cost per paid trial booked
847
Paid trials booked
£11,858
Trial revenue at £14 each
3.0x
Return on ad spend, before a single enrolment
£3,951
Total ad spend
CampaignAmount spentReachPaid trialsTrial revenueCost per trial
Campaign 1£319.3216,24962£868£5.15
Campaign 2£911.1936,341175£2,450£5.21
Campaign 3£912.3224,670226£3,164£4.04
Campaign 4£896.5528,363318£4,452£2.82
Campaign 5£911.2827,12966£924£13.81
Total£3,950.6696,239847£11,858£4.66
Dance Skool Marketing Results taken from Meta Ads Manager

These are the results of two specific sets of campaigns. Your own results will depend on your school, your offer and how much you spend on ads.

Good to know

Your questions

When does Dance Skool Marketing open?

Doors open on 1st December 2026. If you're on the waitlist, we'll email you as soon as it's live.

What do I get as a member?

A 38-video course, a live weekly call, a private studio community and real support from John-Paul and Jake.

How much will it cost?

Founding members pay £30 a month. That price is for dance school owners who join the waitlist at the show, and it stays at £30 for as long as you stay subscribed. The standard price is £60 a month.

Who is behind it?

John-Paul and Jake. Their team runs all the digital ads for CHANCE2DANCE, The Super Weekender Dance Convention and SOAR.

Does joining the waitlist commit me to anything?

No. Joining the waitlist is free, and you can decide whether to become a member once doors open.

Launching soon

Doors open 1st December 2026

You don't need a marketing agency. You need to know what works.

Join the waitlist